The tools event creators use to promote only reach 20% of their intended audiences.
Emails have poor open rates
and only 20% of a creator's followers
on Instagram will ever see their posts.
of the attendees are captured on promotional platforms
Ticketing platforms have a chance to retain the attendees but fail to do so because they are primarily transactional.
As a result, most attendees will go to an event once and not come back because they are never re-engaged